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My Next Billion Users book wins the 2019 PROSE Award: Business Category

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Got fantastic news that my ' Next Billion Users ' book by Harvard Press has won the PROSE Award under the Business, Management, Finance category . The Association of American Publishers (AAP) unveiled their Subject Category Winners for the 2020 PROSE Awards honoring the best scholarly works published in 2019. These winners were selected by a panel of 19 judges from the 157 finalists previously identified from the more than 630 entries in this year’s PROSE Awards competition. What is particularly exciting is to see how digital anthropology on a population that has long been ignored by the market and the state is finally of interest to a broader audience and more importantly, the business and tech sector who is now taking notice of this next billion demographic as legitimate consumers. While there is concern of hyper commodification of the next billion market, my book actually challenges that blanket and passive approach. Instead, it reframes this engagement and build
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Keynote and panel discussion at Deutsche Welle in Bonn

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Brilliant experience in the last two days at Deutsche Welle (DW)  at the FOME Symposium organized in Bonn on  Rethinking media development - New actors, new technologies and new strategies . I gave my keynote on how the rise of the Next Billion users  , low-income users in the global south coming online for the first time, is transforming the media sphere and how we need to center them in our imagination as we proceed to tackle the challenges on how to build a sustainable information ecosystem. Couple of take aways here for the field of journalism and media development when going global with these strategies: 1.  Let us not discount SMS and WhatsApp as the prime and often the sole media distribution outlet. WhatsApp and Facebook is the internet to the NBU market. We need to keep that in mind while we write content for the NBU market and how they will experience it on these devices 2. The internet is the poor person's leisure economy - thereby, for getting them interested
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My TEDx video out on 'Who is in charge of the future of the Internet?'

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Brief Description of the talk  What do we really know about half of the world’s population who live on 2 dollars a day? How does their digital usage shape the future of the internet? If we have been paying attention in the last five years, we will see that much of what the poor are doing online are far from our traditional understandings fed to us over the decades. Instead of the much celebrated media stories of farmers checking crop prices, rural women searching for health information and the deprived youth learning math through mobile apps, Arora will take you on a different journey, one infused with sex, romance, socializing, and gaming. She pushes us to move past our preconceptions of the poor if we are to understand what the digital future will look like.  
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