Friday, February 26, 2010

Let's talk dirty?

Good intentions drive me mad. The moment you start talking about intent, it means you've failed in what you were trying to achieve right? I'm a victim of my own good intent. In class, I want to talk about countries and people that have been made exotic over decades if not longer; I want to talk about countries that have been written off as poor, corrupt and pretty much basket cases of the world. Say you bring up Ethiopia, besides our Michael Jackson's We are the world pop song charity event and famine jokes (that apparently is now off the politically correct radar on what can be made fun of), what comes to mind in the average youth? Or take South Africa and but for our man Mandela and Bono duo, rugby, and apartheid, it's pretty much a frozen picture. The idea here is to get to be less myopic about the world and more excited about global dynamism n all. Sounds all noble but hey, intent is pretty much always screwed. This is why.

To talk about a context, you've gotta first talk dirty. To talk about South Africa deeply, you need to dig deeper. And then what? You come up with statistics such as it being one of the crime capitals of the world, high unemployment, townships, busing, poverty, corruption, rape and more. And if you can somehow get the youth to get pass these stats, they can discover some amazing sides and exciting new developments in SA. But here's the catch. It's like going down a supermarket isle of products screaming buy me and expect to come out of that trap empty handed. Doesn't happen much. By the time you've gone through this dirty talk, one's mind is likely to be made up.

Need to clean up my act for sure! Perhaps stop dirty talk and go straight to business? Focus more on the hot entrepreneurship, emerging cell phone markets, fabulous art and music scene and more, and then let the dirty unravel later?

ATTENTION Please! Is shock the only way out these days for social marketing?



Friday, February 12, 2010

Marriage versus an affair

I confess..I'm a PC person...PC has been my companion for the last 10 years...we now have a solid marriage; you know the kind where you know exactly what to do to get PC all fuzzy and happy; learning to tolerate and then actually start to like its quirks and moods; got great memories of us trekking the Himalayas to the villages in Guatemala. They say he doesn't look like much but I say that he is a grounded guy, who has no problem in roughing it. They say that he is too much of a common man, sort of like a village bumpkin, not very sophisticated, not very visionary but I say, he is truly worldly and that the great thing about being common is that he relates to more people than not. So in comes Mac, the slick talker who struts his style. In fact, my parents hooked us up with the best of intentions. I was gifted the MacBook Air, slim, sexy and seductive. But come on...I feel like if I sneeze, Mac may just fall apart! Its so delicate and light that you wonder if its really designed for portability or for display? Its one laptop that pretends to be for movement when in actuality, I think its the idea of portability that has been sold and not the reality.

Wednesday, February 10, 2010

Karaoke Kills?

Sinatra has done it again...no, not got the hearts and minds with his music but rather, got the hands to work overtime; apparently, people in the Philippines are  busy stabbing each other over the singing of "My Way." Alright, I'm falling into the usual sensationalizing of such news as it makes good copy but with the recent murders happening in the guise of Filipino passion for this song, this has taken on quite a legendary status.  Its strange to associate such violence and rage with karaoke, especially since I've been touting karaoke as an amazing tool for social engagement and edutainment from my research work in rural India.

http://planetread.com

The Same Language Subtitling project that I researched on was pioneered by Dr. Brij Kothari. The idea is simple really...people in rural areas watch alot of TV, particularly Bollywood songs and the argument goes that if only we put the lyrics at the bottom of the screen that highlighted as it got sang, people would be able to sustain their literacy skills while being entertained. 
So what to make of such rages of passion? Perhaps see this as a reminder that music is deeply emotive and that emotion trumps all - TEXT, subTEXT, conTEXT? That killing you softly with songs can happen!